Most leaders assume they know what’s wrong with their conversions.
They do what modern marketing teaches them to do.
Results plateau.
It’s a failure of diagnosis.
The book reframes the entire https://delilahmcat348031.thelateblog.com/41646280/the-real-reason-your-conversions-aren-t-improving-why-most-conversion-efforts-fail-anyway-insights-from-the-psychology-of-yes-by-arnaldo-arns-jara-the-real-issue-leaders-miss-you-re-solving-the-wrong-problem-the-misdiagnosis-problem-in-market
